Industry Thought Leadership
I’ve had the privilege of co-authoring several articles alongside influential leaders in the digital health field. Please note that my bachelor surname “Wimble” may have been listed at the time of authorship.
Onboarding for digital health: A missed opportunity
Many digital health solutions have a 25% drop off rate, making it difficult for them to succeed. An easy-to-use, engaging onboarding process can help with user retention, helping companies reach scale. But how can companies utilize this often-missed opportunity?
How designing for behavior change can help digital healthcare leaders and patients
Digital healthcare pharma leaders face challenges when it comes to generating better business outcomes for their companies and better health outcomes for patients. One strategic approach to addressing this involves behavior change design—an emerging discipline rooted in psychology, scientific methods and design principles to positively influence patients’ habits, activities and attitudes.
Redefine your digital health strategy with behavioral engagement patterns
Pharma has invested in digital and connected health in an effort to gain competitive advantage, supplement molecule-based products, and improve patient compliance, loyalty and support. There's no question that digital and connected health solutions have tremendous potential to improve patient lives, provide clinical efficiencies and drive outcomes. The common challenge faced by digital pharma leaders is how to create solutions that provide value on a frequent basis to maximize the engagement of patients, providers and payers. The struggle to reach scale and realize value from digital health investment is real.